Posts Tagged "elan"

Lotus’ New Era

Posted by on Oct 1, 2010 in Drive News

Lotus are getting their groove back, not that they ever truly lost it. But there is a new Lotus on the block, and thats not just my take on the matter. In an unprecedented move, what Lotus have dubbed the dawning of a new era, the Proton owned British sports car maker simultaneously revealed five new models, two revisions of existing models and a concept car. It doesn’t even stop there, Lotus have also decided to relentlessly flog their iconic brand with a new magazine, three clothing ranges and, these are Lotus’ words; a ‘flashy new website’. I wonder if that means it features a lot of flash content, which would totally screw mobile Apple iOS users but nobody else. Sorry, that was a low blow, and you’ll probably only get it if you’re a techhead anyway.

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