BMW updates 3-series

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BMW updates 3-series

July 22nd, 2010

Christo

BMW this week launched a facelifted range of 3-series Coupes and Convertibles in a sweltering Durban – after all, where would one go in the middle of winter to launch one of the most recognized (dare I say legendary?) convertibles in the country? While I am a definite fan of winter and very nearly melted in Durban, it was a small sacrifice. BMW also used the opportunity to announce a few revised engines as well as a new, limited edition 3-series model.

For the Coupe and Convertible, the changes are mainly cosmetic. The headlights have newly designed contour lines, modified structure and feature innovative light technology. The kidney grille’s shape has been modified (with subsequent changes to the bonnet to fit in) and the bumper design slightly tweaked, bringing these models more in line with the family looks. At the rear, the taillights remain the same shape but are combined with a new, more harmonious colour scheme. There’s also new paintwork colours, an updated range of leather upholstery and new office and entertainment functions from BMW ConnectedDrive.

The 335i Coupe and the 335i Convertible are entering the market with a newly developed straight-six power unit featuring BMW TwinPower Turbo Technology, High Precision Injection, and VALVETRONIC fully variable valve management. Displacing 3.0 litres, the engine delivers maximum output of 225 kW at 5 800 r/min, with peak torque of 400Nm maintained all the way from 1 200 to 5 000 r/min. Acceleration from a standstill to 100 km/h comes in 5.5 seconds in the 335i Coupe and in 5.8 seconds in the 335i Convertible. Top speed is limited electronically on both models to 250 km/h. Average fuel consumption in the EU test cycle is 9.1-litres/100 km on the Coupe and 9.5-litres on the Convertible. The carbon rating is 212g/km and 222g/km respectively.

All Coupe and Convertible models come standard with a 6-speed manual gearbox, while a 6-speed auto is available as an option on the 320i Coupe, 325i Coupe and 330i Convertible. The brilliant 7-speed M-DCT double clutch transmission is available as an option on the 335i Coupe and 335i Convertible.

Both Coupe and Convertible can be specified in Standard, Exclusive, M Sport or Individual specification, each adding different specs and trims, making both derivatives as customizable as all BMWs. The 3-Series Convertible is available only in 330i and 335i guise, with prices ranging from R610 500 for the standard 330i to R788 400 for the 335i Individual. The 3-series Coupe comprises 320i, 325i and 335i models, with prices ranging from R391 500 for the standard 320i to R687 000 for the 335i Individual.

For those wanting a 3-series that stands out in the crowd, the new and limited Dynamic Edition might be exactly what you’re looking for. While the Dynamic Edition is available on the ever-magnificent 335i, BMW has opted to also make it available on the 320i and 320d – the real volume sellers in the 3-series range. Based on M Sport model underpinnings, the edition-specific changes include extensive use of BMW Performance Carbon Fibre (front splitter, mirror caps and rear spoiler), darker 18-inch alloy wheels, dark chrome tail pipes, Blue Shadow cloth and alcantara upholstery with Royal Blue stitching, special floor mats with Royal Blue piping and “Edition” door entry sills. The model is only available in Alpine White, Blue Water Metallic and Space Grey Metallic. Only 300 units will be offered.

Last but not least, BMW launched two revised and upgraded engines, also for the 3-series. We’ve already mentioned the new engine for the 335i models, but there’s also a new engine for the 320d sedan and Touring. Maximum engine power has increased by 5kW to 135kW (at 4 000r/min) while torque is up from 350Nm to 380Nm between 1 900r/mn and 2 750r/min. Acelleration to 100km/h takes 7.5 seconds (7.7 in the Touring), with a top speed of 235km/h (233km/h in the Touring). At the same time, fuel consumption is down to 5.3-litres/100km (5.4 in the Touring) while carbon emissions are at 140g/km (142g/km for the Touring).

Being a volume seller, the 3-series is as common on our roads as Corollas and Citi’s, something that has always influenced my thinking surrounding the car. The Coupe and Convertible however bring a large amount of excitement and exclusivity to the 3-series image and, in a way, redeems the entire range in my mind. It is, after all, an aspirational model – especially the 335i with its Engine of the Year-winning powerplant. While I will in all probability forever remain an advocate for the advantages of diesel engines, I simply cannot deny the brilliant petrol engines coming from BMW, especially when considering the exceptional results they are obtaining through the constant innovation and evolution of Efficient Dynamics.

In the Coupe and the Convertible, the 335i is simply a must-have, especially with the dual-clutch M-DCT 7-speed gearbox. It’s blisteringly fast and handles in a way that inspires confidence even in average drivers. It’s also a consummate cruiser that, over our almost 300km launch route at speeds between 120km/h and 140km/h, delivered remarkable fuel consumption. What’s certainly reassuring is that those who opt for a 320i or 320d will get the same superior engineering that’s inherent to the brand in a package that’s a tad more practical for everyday use. Kudos.